Discuss the Relationship Between Multimedia and Technology

 Discuss the partnership Between Multimedia and I . t Essay

Discuss the partnership between ‘Media' and ‘Information Technology'

The definition of ‘Media' can today always be defined as a collective term for tv set, radio, theatre and the press. The press are currently often mentioned as a solitary entity, because of their combined importance as companies of entertainment and info, their assumed power to mold public opinion and set criteria and the regarding cross-ownership among the list of various groups. The word was however , at first derived from (i. e. may be the plural of) the word ‘medium', which suggested a moderate for the transfer details. Media will be channels through which information is definitely transmitted or through which communication takes place.

In a similar fashion, ‘Information Technology' could be described as a term commonly used to cover the number of technologies relevant to the transfer details, in particular to computers, digital electronics and telecommunications.

Therefore , in relation the brief descriptions outlined previously mentioned, it's possible to declare there is currently a certain connection between the two terms in that they are both involved in the transfer details to some extent. However , this is a really broad information and so, when it comes to this conversation, specified aspects of Media and Information Technology will probably be examined to find out any fewer tenuous interactions and virtually any pros and cons mentioned.

The past 1 . 5 years has seen an surge of creativity relating the internet to the classical media. Technology such as the E-Book, Internet Tv set, Internet Car radio coupled with the simple fact that a lot of printed publications, newspapers and journals now also have a existence on-line indicates that the tendency seems to be pertaining to convergence. Mass media and I . t have joined an era wherever technological adjustments are getting rid of many of the variations between telecoms, broadcasting and IT. Consumers can watch television set programmes issues computers, give emails using their television sets and access the world wide web from their mobile phones.

E-books for instance , have received a lot of press coverage recently and when Stephen King effectively published and sold a pair of his new stories around the internet, the publishing globe began to take serious notice. King's Using the Topic, which marketed more than 400, 000 replications in the initially day1 confirmed the potential for literature to be on sale since a digitised form on the internet instead of only on the web. Steven California king is certainly not the only popular author to perceive E-books. Because of his achievement, the creators Douglas Adams, Fay Weldon and Frederic Forsyth have the ability to vowed to follow along with suit2.

The release of such E-books coincides with the release of numerous lightweight, hand-held browsing devices like the Hewlett Packard Journada Pocket PC as well as the Nuvomedia Explode e-book. They are capable of holding several titles in their memory space and can have other features such as internet access, spreadsheets, digital music players and even several games. E-books can be downloaded directly to these devices via a personal computer coming from a growing number of e-book providers including Glassbook. com or e-bookcity. com.

As discussed above then simply, there is a marriage between the medium of the publication and the information technology pertaining to the net and the technology involved in creating portable browsing devices. Books are now available on the internet and are getting designed for hand-held readers. Nevertheless , there are down sides of e-books and their portable readers:

 Battery Power – The ereader will be useless as a publication with no text message if the battery runs in mid phrase. The Explode e-book for example has a battery life of only some hrs.  The cost – The e-book readers all cost upwards of £150 and then there is the additional charge to down load books.  Sunshine – Certain ebooks such as the HORSEPOWER Journada become almost useless in shiny sunshine due to glare and...

References: 1 ) Stone, Toby. Great E-xpectations, The Times, next October 2k

2 . Ibid

3. Breitzer, Frith. Judging E-books by way of a covers. Macworld. com, September 2000

4. O 'Leary, Mick. Bartleby. com Reworks free E-book Model, Information Today, October 2000

5. Keegan, Victor. Online: Second Sight, The Guardian, 3 rd August 2k

6. Wakefield, Jane. Ruler of Online TV? That 's Britain. ZDNet(UK), Oct 2000

7. Trefgarne, George. TV and Internet can converge, The Daily Telegraph, 26th Aug 2000

almost 8. Grimes, Christopher and Hargreaves, Deborah. AOL and TW face set-top box requirements, Financial Instances, 11th September 2000

Word Count: 2256

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