STRATEGIC MARKETING MANAGEMENT

 STRATEGIC ADVERTISING MANAGEMENT Dissertation

STRATEGIC ADVERTISING

MANAGEMENT

APPENDIX 15A

MARKETING METRICS

POSTED TO:

DR . ED QUIOCHO

SUBMITTED BY:

ARVIN CARLO P. SILAO

Questions:

1 ) It procedures relating to earnings include the perimeter on a device of product and on goods sold through different stations.

a. Profitability Metrics c. Sales and Channel Metrics

b. Pricing Metrics

deb. Customer Profitability Metrics

2 . It incude measures of awareness, knowledge, beliefs, order intentions, devotion, willingness to recommend, satisfaction, and readiness to search.

a. Consumer Metrics

c. Earnings Metrics

n. Pricing Metrics

d. Sales and Channel Metrics

a few. Metrics that examine the performance of individual consumer relationships. a. Customer Profitability Metrics

c. Profitability Metric

b. Revenue and Route Metric

deb. Pricing Metrics

4. Actions assess the adequacy and success of the systems that provide buyers with causes and for you to buy the product.

a. Sales and Funnel Metrics c. Consumer Metrics

b. Prices Metrics

d. Profitability Metrics

5. Metrics that strongly related evaluating costs alternatives. a. Pricing Metrics

c. Earnings Metrics

n. Sales and Channel Metrics

d. Promotion Metrics

six. Metrics that evaluate the effectiveness of product sales promotions. a. Promotion Metrics

c. Sales and Funnel Metrics

n. Pricing Metrics

d. Profitability Metrics

7. Metrics that reveal how many people may be confronted with an advertising marketing campaign. a. Marketing, Mediam and Web Metrics

c. Promo Metrics

w. Pricing Metrics

d. Earnings Metrics

eight. It is in accordance with other brands inside the set of getting considered. a. Familiarity

c. Loyalty

b. Penetration

m. Availability

on the lookout for. It is the net proft following tax.

a. Economic Income

c. Net Present Benefit

b. Revenue Profit

m. Internal Level of Come back

10. It's the number of consumers of number of active clients as a percentage of the meant market.

a. Penetration

c. Familiarity

w. Loyalty

g. Availability...

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