TiVo 2007: DVRs and Over and above Harvard Organization Case 9-708-401

 TiVo 3 years ago: DVRs and Beyond Harvard Business Case 9-708-401 Essay

п»ї1TiVo 2007: Network video recorders and Over and above Harvard Business Case 9-708-401


The following provides a case study analysis of any 2007 Harvard Business Institution case study in TiVo, the Silicon Valley electronic devices company most widely known for its ground breaking digital video recorders (DVRs) (Yoffie & Slind, 2007). The case problems the issues facing TiVo now that it truly is no longer the only competitor inside the DVR market and TiVo's efforts to craft complete strategy within a changing environment.

In the Fall of 2007, TiVo, the company that pioneered the DVR (digital video recorder) technology and TV category, and which will to this day is constantly on the set the typical for excellence and innovation in DVR technology and related solutions, is busy crafting a strategy that will enhance itself in something higher than a consumer electronics organization. Notwithstanding it is reputation intended for innovation and despite their loyal and enthusiastic consumer bottom, TiVo remains struggling – after more than several years running a business – to show an annual revenue. Moreover, inside the wake in the collapse of its arrangement with Directv, TiVo has seen a dramatic decrease in its prospect base to less than some. 2 , 000, 000 from its peak of 5. 4 , 000, 000 (Hemingway, 3 years ago, p. 8). For a couple years after it began operations in 2000, TiVo had no competition. Simply by 2007, TiVo's market share in DVRs has dropped to less than 25% (Yoffie & Slind, 2007, p. 7). Now, within the leadership of CEO Jeff Rogers, TiVo is chasing six distinct lines of business mainly because it moves to change itself and position itself to achieve earnings in the face of new competitive risks and a transforming environment and industry.


After seven years of loss-making, and in the eye of new competition and a changing environment, TiVo must now art a strategy that will propel into profitability and a position of sustainable competitive advantage.



In the United States (TiVo's major market), many different political-regulatory factors affect operations. Deregulation inside the telecommunications sector over the past 20 years has equally increased the amount of competitors and changed the structure of the competition. Simultaneously, the television sector is not bereft of regulatory oversight. The Government Communications Commission (FCC) has regulatory expert over the market and has the strength to influence a wide variety of elements, including, as TiVo has discovered, whether or not MSOs (multiple service operators) have to distribute STBs (set-top boxes) that support the CableCards that allow TiVo packing containers to function as an integrated STB (Yoffie & Slind, 3 years ago, p. 5). While there has been significant deregulation in the transmitted industry, antitrust regulations are still in force in order to avoid monopoly and anti-competitive tendencies. Regulatory organizations also still affect the path of industry-specific technology specifications (e. g., high density platforms, digital formats). As a maker of consumer electronics hardware, TiVo is also influenced by environmental polices (e. g., regulation of air pollution and waste-products associated with computer/electronic equipment).

One other regulatory framework affecting TiVo relates to marketing. Although TiVo usually does not directly develop advertisements, this delivers and distributes " advertising solutions” and thus is usually subject to several regulatory responsibility in this area. TiVo and its competitors are also afflicted with patent and intellectual house laws and regulations. These types of apply the two to the electric equipment (DVRs) and the software developed by corporations, as well as to the entertainment and also other A/V content material that they deliver. The Internet remains a relatively unregulated arena, although with technological convergence and a broad selection of competitors and industries entering into Internet-based product or service, pressure for some type of legislation is likely to...

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Hemingway, J. (2007, September 17). Fleeing subs worry TiVo. Broadcasting & Cable, 137(37), 8.

Miller, S. (2007, September 24). Start the TIVO-lution devoid of me. Brandweek, 48, s. 20-24.

Neff, J. (2007, March 5). Skip this TiVo account at your peril, top entrepreneurs. Advertising Grow older, 78 (10), 8.

Natural stone, B. & Stein, R. (2006, 03 20). Is usually TiVo's time up? The DVR master faces competitive assaults in all fronts. Newsweek, 147(12), 44.

Vranica, S. (2007, November 8). TiVo serves up portrait from the ad-zappers; online marketers are offered a review of subscribers, how they use Dvr. Wall Street Journal, p. B5.

Wildstrom, S. L. (2007, September 6). TiVo, minus the tangle; the new HI-DEF set-top package is a please – once you have it running. Organization Week, g. 20.

Yoffie, D. M. & Slind, M. (2007). TiVo 3 years ago: DVRs and beyond. Harvard Business Institution case study, Number 9-708-401 (Rev. December 20, 2007). Boston: Harvard Organization School Posting.

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